Question 1

Do I need to be profitable to sell?

Accepted Answer

No — but capital efficiency matters more than it did 3 years ago. Buyers underwrite Rule of 40 (growth + EBITDA margin) and CAC payback. Profitable SaaS with 20–30% growth often outprices unprofitable SaaS at 40% growth. We'll position your growth-efficiency profile to the right buyer pool.

Question 2

How do buyers view AI features and AI risk?

Accepted Answer

Buyers pay a premium for defensible AI moats — proprietary data, workflow integrations, model-agnostic architecture. They discount thin GPT wrappers and businesses at risk of AI-driven disruption. We position your AI strategy honestly and highlight the data assets, integrations, and switching costs that make the product durable.

Question 3

What's the typical timeline to sell a SaaS company?

Accepted Answer

From engagement to close is usually 5–8 months. The first 60 days focus on building the ARR and cohort dataset, cleaning the metrics pack, and packaging the product and security story. We then run a 90-day buyer process across strategics and PE-backed platforms.

Question 4

Will my engineering team keep their jobs?

Accepted Answer

Yes — engineering talent and product knowledge are core to what buyers are paying for. We screen buyers for team-retention intent and negotiate key-employee retention (equity rollover, stay bonuses, RSUs) for founders, engineering leads, and revenue owners.